Industry

Social commerce

Client

Yamuntu

Yamuntu App

Designing Yamuntu: A Social Commerce App for Fashion Enthusiasts

Yamuntu is an online retail platform focused on social commerce for Gen Z.They reward users for sharing brand content through the app and they build partnerships with brands to create user-driven marketing campaigns powered by real user content.

As Founding Designer I led the design and launch of Yamuntu’s first MVP, creating a community-driven experience where users could share content featuring their favorite brands, get rewarded, and shop—while enabling brands to engage directly with customers through UGC campaigns.

Outcome and results

Within six months of launch, the Yamuntu app reached over 14,000 monthly active users, with more than 50,000 user-generated posts shared featuring partner brands, a 30% retention rate after three months, and an average of 4 posts per user in their first month—showcasing strong early engagement and brand affinity.