Industry
Automotive
Client
Nissan Infiniti
Infiniti App
Infiniti App
Helping drivers to stay connected
Helping drivers to stay connected
"My Infiniti" is a connected app that enhances the driving experience by providing Infiniti drivers with real-time insights into their vehicle’s status and maintenance needs - The goal was to ensure drivers can interact effortlessly with the app to access key information and being in the know by offering real-time alerts and notifications.
"My Infiniti" is a connected app that enhances the driving experience by providing Infiniti drivers with real-time insights into their vehicle’s status and maintenance needs.
The goal was to ensure drivers can interact effortlessly with the app to access key information and being in the know by offering real-time alerts and notifications.
The App is builded around 4 pillars : Remote controls, Car health, Driving History and Monitoring.
Drivers expressed a strong desire for greater control over their driving experience. Beyond safety, they value actionable insights into their trips and driving behavior to improve fuel efficiency and driving habits.
Drivers expressed a strong desire for greater control over their driving experience. Beyond safety, they value actionable insights into their trips and driving behavior to improve fuel efficiency and driving habits.
Monitoring alerts to set restrictions for time, speed and area.
The monitoring feature allows users to monitor alerts and set personalized time, speed, and location restrictions. This feature is especially useful for parents or fleet managers who want to encourage safe driving behavior. Drivers can, for example, define speed limits, set curfews for when the vehicle can be used, or establish geofenced zones—receiving notifications when those boundaries are crossed.
The monitoring feature allows users to monitor alerts and set personalized time, speed, and location restrictions. This feature is especially useful for parents or fleet managers who want to encourage safe driving behavior. Drivers can, for example, define speed limits, set curfews for when the vehicle can be used, or establish geofenced zones—receiving notifications when those boundaries are crossed.
Outcome and Results
20% of targeted Infiniti drivers in the U.S., Canada, Russia, and China (18,240–19,456) paired their vehicles with the app, almost hitting the expected range of 25%.
42% of users accessed real-time insights monthly, and 34% responded to maintenance alerts.
The app achieved an average 4.8-star rating in app stores in these regions, with 75% positive feedback.
20% of targeted Infiniti drivers in the U.S., Canada, Russia, and China (18,240–19,456) paired their vehicles with the app, almost hitting the expected range of 25%.
42% of users accessed real-time insights monthly, and 34% responded to maintenance alerts.
The app achieved an average 4.8-star rating in app stores in these regions, with 75% positive feedback.